Abesan
Industry: Food
Industry: Food
Agency: Palp® Studio
Creative Director: Priscylla Nunes
Designer: Priscylla Nunes @psndesign
Photography: Jordy Ribeiro Foto
Photography: Jordy Ribeiro Foto
About
Abesan is a traditional Japanese company that doesn't want to let Japanese culture get over. His greatest desire is to bring Japanese flavor and tradition to people's homes through food.
Concept
For Abesan, we created an attractive layout that conveyed the feeling that the company is innovative and, at the same time, maintains a strong tradition. The needs were: to improve packaging; look that demonstrates quality above all else; keep Japanese culture strong in Brazil; strengthen the culture.
Our Work
Concept Development
Print Design Supervision
Print Design Supervision
Photoshoot
Packaging Design
Packaging Design
Each flavor has its own illustration and different colors.
The texture / pattern of the mountain is highlighted on the sides of each packaging.
More attractive
The emphasis on the difference in flavors is also a great differential of the before and after of this product. Before there was no difference except for the name. Today, through the use of illustrations, this difference is much more evident on the gondola.
More sustainable
With more space on the Market, the products became more visible to consumers, increasing the company's average daily revenue. With the increase in demand, no product is left on the shelf, and there is no more disposal / waste of products.
